eCBrandCommunity & eCBellowTheLine: NOKIA TRENDS Case

cases > interactive_communities

Situation: Nokia wanted to increase the user relationship of the Trends Sections. In additionm, wanted to know the events participants interest that are realized for this public.

Request: A private Nokia Trends community was created (social network) from the online promotion actions like Virtual Marketing adn Drawings.

Results: Allowed Nokia to increase from 300 to 3,000 members of the community. Increased ¨opinion-makers¨30% and determined the prefered entertainment timpe of the PQ.

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