eCBrandCommunity: HBO Case

cases > interactive_communities

Situation One of the most relavent TV productions in Latin America asked eCMetrics to develop a private community to effectivley check their advertising and communication actions.

Request ecmetrics created a private and highly costumed community.

Results It was possible to establish effectiveness and the ROI of their advertising actions as well as the communication in each of the Latin-American groups where they quickly operate and with the best cost/benefit relation.

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