Situation: The travel package internet site asked for an evaluaiton of 4 types of used channels for the same promotional offer in order to determine which one generated the the buying motivation during the campaign.
Request: Using mutilple channels for consumer monitoring and specific metrics of buying intention, it was possible to determine the best ROI of the 4 campaigns and re-invest based on this knwoldge.
Results: Promotions, events and specific online mediums were realized for this PO awell as using the sales channel to improve ROI and lastly new buisness.
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