Situation One of the most traditional product manufacturers n Brazil, with more than 12 leading brands in the market, wanted to begin the monitoring of their prodcut line in social networks, so they asked eCMetrics for a solution in the short term.
Request Using their own monitoring tools and analysis the ¨eCBuzzMetrics¨ solution was used, making possible the selection of principle social reds with the greatest published incidents.
Results The clients could start the monitoring of 2 brands in the Blogsfera and strategically plan actions for the rest of the brands.
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